Facebook Marketing Tips
For every big success story I hear about marketing with Facebook Business Marketing, I also hear several stories of, ‘Oh, I tried that, but it didn’t go anywhere so I gave up.” So does marketing on Facebook work? Without a doubt it does – Facebook is the most visited website in the world, and getting seen can mean a significant boost to your local list building and overall sales.
But the key is to have a game plan for how you’re going to build, brand and market yourself with Facebook Business Marketing. With that in mind, I’ve put together this list of tips to get you moving in the right direction.
Create a Page
Sounds simple, right? It is – the problem is business owners get confused and they start a profile instead of a page. If you want to market your business on Facebook, a profile simply won’t cut it. Pages are meant for businesses and they are much more effective at getting your message out there.
What can you do if you goofed up and you already made a profile for your business? There is a fix: By using Facebook’s migrate tool, you can switch from a profile to a page and best of all, you get to KEEP all of your followers.
Setup Your Page
That large image on your timeline needs to ROCK. It should effectively communicate the message you want to send to your fans, so spend some time getting it just right. (And size it as close to 850 x 315 pixels as possible for optimal viewing.)
Keep track of what’s happening on your page. Use Facebook insights to discover when people are most engaged with your content. This way you know when to post to get the maximum effect.
Another great tool is pinning your posts. No, we’re not talking about Pinterest here. Rather, Facebook allows you to “pin” a post to the top of your timeline for as long as a week. Use this to showcase something important, such as an upcoming event or a dynamite testimonial from a celeb in your niche.
Promote Your Fan Page
First, place your fan page URL in your email signature. Now every time you send an email, it’s another chance for recipients to find your Facebook fan page.
Next, blog about your fan page. Don’t just ask your blog readers to like your page – instead, give them at least one compelling reason why they should (bribes work well, but it could be any reason, so long as it resonates with your readers). Now, add a “Like” option to your blog or websites.
Consider Facebook Ads
With Facebook Business Marketing it’s easy, you can spend as little as you like, and you can target your campaigns to only those people who are likely to be interested in what you have to offer.
Why should people become fans? We’ve touched on this, but it’s important: Give people a great reason to become your fan. Maybe it’s to get discounts or updates. Maybe it’s a free video, ebook, etc. Just make sure it’s something that motivates immediate and swift action.
If you forget about your fan page, your fans will forget about you. Post once or twice a day with good info, updates and questions. Don’t make it all about you and your products. Instead, post about events, news, your industry and so forth. And whenever you can, inject a little humor into the mix.
Remember to use plenty of photos and even videos. Written words are great, but videos are better and photos tend to get shared. So incorporate a variety of mediums into your Facebook communications.
Speaking of questions: Get your fans involved with your page by starting discussions about your products and services or industry news. What’s the best way to start a discussion? Simply ask a provocative question your fans cannot ignore. If you get stuck on what to ask, use the fill in the blank kind of question, such as,
“IF YOU COULD HAVE ANY JOB IN THE WORLD, IT WOULD BE ____.”
Do not become a troll victim. Now that you’re starting discussions, remember to remain professional at ALL TIMES, with no exceptions. If you are perceived as quarreling with a fan, it won’t matter if you’re right – it will only matter that you lost your cool and you look like a real dope. And if things look like they may get nasty, offer the fan a private way to contact you (phone or email, for example.)
It’s also important to forget the “I” and focus on the “we.” Much like writing a sales letter, making Facebook posts should be all about “we,” not I. For example, “We reached 500 likes today, thank you, everyone!”
This one takes a little time, but it’s well worth it. Thank each new person who likes your Facebook page (you can find them by using the “New Likes” box.) This will really make you stand apart from the crowd. After all, how many people have ever personally thanked them for a Like? You might very well be the first.
Facebook is not the place for a suit and tie kind of personality. Instead, be fun, be casual, be funny and make your fan page an entertaining, inviting place to be.
Ask your fans to like your content so it gets shared on their walls. You can’t ask every time, but now and then is fine. When they like your post, more people will see it, which can lead to more fans – always a good thing.